Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Key Responsibilities

1. Develop, implement, and manage digital marketing campaigns across channels such as SEO, SEM, email marketing, social media, and display advertising.

2. Optimize website content and landing pages for search engines (SEO)

3. Manage paid advertising campaigns (Google Ads, social media ads) and monitor ROI

4. Create, schedule, and analyze engaging content for social media platforms

5. Track and report performance using tools such as Google Analytics and marketing dashboards

6. Conduct keyword research, audience analysis, and competitor research

7. Collaborate with content creators, designers, and sales teams to align marketing efforts

8. Stay up to date with digital marketing trends, tools, and best practices

Required Skills & Qualifications

9. Bachelor’s degree in Marketing, Communications, Business, or a related field

10. Proven experience in digital marketing or a similar role

11. Strong knowledge of SEO, SEM, email marketing, and social media marketing

12. Experience with Google Analytics, Google Ads, and social media management tools

13. Basic understanding of HTML/CSS is a plus

14. Excellent analytical, organizational, and communication skills

15. Ability to manage multiple projects and meet deadlines

Preferred Qualifications

1. Experience with marketing automation tools (e.g., HubSpot, Mailchimp)

2. Familiarity with A/B testing and conversion rate optimization

3. Knowledge of content management systems (CMS) such as WordPress

4. Graphic design or video editing experience is an advantage