Digital Marketing Specialist

Ecommerce Digital Marketing Specialist

Strategic Foundation Builder & US Market Expert

About us (Genius)

Genius connects talented professionals with remote career opportunities at growing companies worldwide. We specialize in matching skilled people with positions that offer competitive pay, meaningful work, and real advancement potential.

Why choose Genius opportunities:

• Quality Companies: We partner with established, growth-focused businesses that invest in their teams
• Competitive Pay: Access to market-rate salaries with cost-of-living advantages in your location
• Career Growth: Our client companies prioritize employee development and long-term career progression
• Values Match: We ensure you work with employers who value integrity, respect, and excellence
• Ongoing Support: Six-month placement guarantee means we care about your long-term success

What this means for you: Genius opportunities come with companies that understand global talent and want to build strong remote teams. These roles often lead to leadership positions and significant career growth.

Our promise: We’ve spent years building relationships with companies that genuinely value international talent and offer career opportunities that can advance your professional goals.

About our client:

You’ll join a post-rebrand consumer goods startup that values strategic thinking and professional expertise. They’re rebuilding their digital foundation after a major product and packaging redesign which creates strong opportunities for strategic impact and career growth.

This opportunity stands out because the digital foundation building challenge creates significant learning and advancement potential. You’ll transform chaotic digital efforts into systematic strategic processes while working directly with an experienced entrepreneur who values strategic input.

The company offers collaborative leadership dynamics where strategic recommendations are welcomed and professional growth is supported through increased responsibility opportunities.

About this role’s impact

In this role, you’ll directly impact digital foundation transformation through strategic planning and systematic execution leveraging your 5+ years experience and FMCG/beauty industry expertise. Your work will drive organized digital presence development and help you advance into digital marketing leadership roles.

This role offers strong growth potential because strategic foundation building creates advancement opportunities as the business scales. You’ll leverage advanced digital marketing strategy skills while gaining consumer goods business development and international expansion experience.

For your career: This position utilizes your senior digital marketing expertise while providing direct founder collaboration and strategic business development experience that accelerates advancement into marketing management and leadership roles in growing consumer goods companies.

Your mission

As Digital Marketing Specialist, your mission is to transform ad-hoc digital marketing efforts into strategic systematic foundation through comprehensive planning and hands-on execution. You’ll be responsible for establishing professional digital presence that drives US market engagement and strategic business development rather than just managing individual platforms.

Success in this role means building systematic digital marketing processes that free founder bandwidth while demonstrating strategic thinking capability and proactive leadership potential.

Work Schedule:

• Monday to Friday, 9:00 AM – 5:00 PM (AEST – Australian Eastern Standard Time)
• Flexible within core hours as needed

What makes you a fit

You bring:

• 5+ years US market consumer goods digital marketing experience with strategic planning capability
• Beauty or FMCG industry expertise with proven track record building digital marketing foundations for consumer goods brands
• Shopify website optimization and multi-platform social media management expertise demonstrating technical capability and strategic integration
• Cross-platform digital marketing coordination experience with Amazon marketplace knowledge showing systematic approach and marketplace specialization
• Consumer goods audience engagement knowledge with measurable results showing US market understanding and performance capability

What sets you apart

• Strategic digital marketing experience in post-rebrand or startup environments showing readiness for foundation building challenges
• Proven ability providing strategic recommendations while executing hands-on digital marketing initiatives in consumer goods environments with collaborative leadership capability
• US market expertise combined with beauty/FMCG category knowledge demonstrating both cultural market understanding and industry-specific audience engagement
• Advanced Klaviyo email marketing and Amazon marketplace specialization showing comprehensive digital marketing leadership and marketplace expansion readiness

Bonus points

• Skincare industry specialization that accelerates specific brand understanding and audience connection for immediate impact
• LATAM market experience that supports future expansion strategic planning and cultural market development
• Post-rebrand digital marketing expertise showing adaptability and systematic foundation building capability for similar business contexts

What you’ll do

Daily, you’ll:

• Manage and optimize unfinished Shopify website (client stated “our website is still unfinished… I need somebody who can just help manage that for me”)
• Coordinate social media across Instagram, Facebook, TikTok, and LinkedIn platforms (client specified these exact platforms)
• Work directly with founder during 9-to-5 schedule in similar timezone (client confirmed “9 to 5… we’re pretty flexible… they’ll just need to work on my schedule”)

Weekly, you’ll:

• Provide strategic recommendations and have collaborative planning conversations (client emphasized “confident enough to have these conversations with me”)
• Coordinate with part-time content creator and administrative support person
• Research US market trends and competitive analysis that demonstrates strategic thinking capability and business development contribution

As you grow in the role:

• Lead Amazon marketplace setup and optimization (client stated “Amazon would absolutely be the first platform we go on to”)
• Eventually manage additional team members as company grows (client vision: “as we grow, we may need more people”)
• Expand to other platforms like Target, Walmart in US market

What you can expect in your first year

Within 1 Month:

• Complete digital foundation of different platforms: Instagram, Facebook, TikTok, LinkedIn, and Shopify setup
• Begin strategic collaboration with founder who values input and welcomes suggestions
• Establish systematic processes for managing online profile across all platforms

Within 3 Months:

• Lead strategic initiative development for US market expansion (client emphasized “US knowledge and experience is really key”)
• Demonstrate capability to “get everything all up from scratch” across digital platforms
• Establish trusted advisor relationship with founder who wants strategic thinking

Within 6 Months:

• Prepare for Amazon marketplace launch as next major platform expansion
• Potentially begin managing additional marketing resources as business scales
• Contribute to strategic planning for Europe, LATAM and Australia market expansion

Beyond Year One:

• Lead digital marketing strategy as company expands to Europe and Australia markets
• Manage expanded team structure with additional social media specialists
• Drive strategic business development for retail partnerships and market expansion

Expected career progression

Typical advancement path: Senior Digital Marketing Specialist → Digital Marketing Manager/Lead → Head of Digital Marketing

Growth timeline: As the consumer goods business scales and digital marketing needs expand, this senior role typically evolves into management position within 8-12 months, with team leadership responsibilities as additional marketing resources are added to support business growth and geographic expansion.

What drives advancement: Senior strategic foundation building success and business growth create natural advancement opportunity into digital marketing leadership as expansion complexity increases and founder needs marketing department head rather than individual contributor execution, leading to management roles and potential regional marketing leadership development.

Our hiring process

5-step process:

Initial application → Screening step → Assessment step → Initial interview → Client interview

Timeline: We typically complete our process within 7-10 days given the urgent business need. We’ll keep you updated throughout and communicate any changes promptly.

Why join us

💰 Competitive Compensation: $1,500-2,000 monthly with flexibility for exceptional strategic candidates and performance-based advancement potentialr

🚀 Career Growth: Strategic foundation building role with clear advancement path into senior digital marketing leadership positions

🏡 Great Work Environment: Direct founder collaboration with strategic input welcomed and professional growth supported through challenging initiatives

🌱 Skill Development: Comprehensive digital marketing strategy experience with US market consumer goods expertise and cross-platform integration skills

About your leadership

You’ll work with: An experienced entrepreneur who values strategic input and collaborative decision making. They have consumer goods industry experience and appreciate confident professional communication that contributes to business development and strategic planning.