Batch 1 – 4-Week Online Copywriting Bootcamp with Coach Jap – November 29, 2025 – December 20, 2025

**Instructor**: Coach Juzel Albert Padilla “JAP”. A seasoned General VA coach with over 15 years of expertise in SEO, content strategy, and digital service delivery.

**Language**: Tagalog / English

**Start Date**: November 29, 2025

**Duration**: Training sessions are every Saturday, 3 hours/day for 4 weeks (4 sessions total)

**Time**: 8 AM – 11 AM

**Course Fee**: ₱ 4,000

“This beginner-friendly course introduces the fundamentals of copywriting — from crafting persuasive headlines to mastering sales-driven storytelling. Designed for entrepreneurs, marketers, and aspiring writers, the course will equip you with practical frameworks and writing techniques to create content that grabs attention and drives action. By the end of the course, you’ll have the confidence and skills to write compelling copy that turns visitors to paying clients/customers.”

Week 1: Audience Psychology & Foundations of Copywriting

Wk 1, Part 1

• Copywriting Unmasked: What Copywriting Really Is (and Isn’t) / Copy vs. Content vs. Design
• The Sales Weapon: Why Copy Is the Heart of Marketing (Claude Hopkins & Ogilvy Principle)
• The Revenue Line: How Copy Drives Sales (Visibility – Message – Conversion Frame)

Wk 1, Part 2

• Buyer Psychology: Triggers, Desires & Emotions That Sell
  • Understanding the Buyer’s Journey (Larger Market Formula)
  • Understand and Identify your Buyer’s Tone (Buyer Avatar)

Exercise/Assignment: Create 3 buyer avatars for different niches (demographics, psychographics, pain points, desires, keywords).

Week 2: Copywriting Frameworks & Techniques

Wk 2, Part 1

• The Copy DNA (Symphony 7):
  • Headlines
  • Subheadlines
  • Lead (Attention-grabber) / Opening / VSL
  • Body
    • Call out your target audience
    • Put salt on wound
    • Provide the solution
    • Show your Credentials
    • Feature vs Benefits
  • Social Proof
    • Google Reviews
    • Client feedback
  • Offer
    • Add bonuses
    • Stack the value
    • Show the price and reveal a much cheaper price
    • Drop a Guarantee
  • CTAs
    • Inject scarcity
    • Countdown clocks, bars, only x slots left

Wk 2, Part 2

• Hook Like a Pro: Writing Headlines That Demand Attention
  • The Secret Blueprints: Timeless Copywriting Formulas That Always Convert
• How to Create Subheadlines That Magnifies Your Headline and Creates Intrigue
• Collect Their Name And Email Address (Form) + CTA
  • The Money Button: Crafting CTAs That Make People Click

Week 3: Crafting A Copywriting Body that Translates Visitors Into Customers

Wk 3, Part 1

• Body
  • Social Proof (As Seen On, As Featured In, Endorsed By, Spotted On, etc)
  • Call out your target audience
  • Put salt on wound
  • Show that you are the solution
  • Show your process and credentials

Wk 3, Part 2

• Feature vs Benefits
  • Benefits That Bite: Transforming Features Into Must-Have Benefits
• Social Proof (Don’t just take our word for it…)
  • UGC’s
  • Google Reviews
  • Client feedback

Week 4: Creating a No-Brainer Offer That Make Visitors Go, “Shut Up And Take My Money”

Wk 4, Part 1

• Offer
  • Add bonuses
  • Stack the value
  • Show the price and reveal a much cheaper price
  • Drop a Guarantee

Wk 4, Part 2

• CTAs
  • Inject scarcity
  • Countdown clocks, bars, only x slots left
  • Strategic CTA Placement