Paid Ads Specialist (Google Ads & Meta Ads)

MLK Group, a 100 percent Australian owned Digital Services and Innovation company, brings the best of technological innovation to your fingertips. Our vision is to foster growth for business and help create the path to innovation for them into the future. With a vision of thinking outside the box, being different, and a culture that leads innovation, we do things differently.

The Role

You Will Be Responsible For

• Campaign Strategy & Planning
• Develop and implement paid advertising strategies for Google and Meta platforms aligned with client or company objectives (lead generation, sales, brand awareness, etc.).
• Conduct audience research, keyword analysis, and competitor benchmarking tailored to the Australian market.
• Prepare detailed media plans and budget allocations based on campaign goals.
• Campaign Setup & Management
• Create, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager (Facebook & Instagram).
• Write compelling ad copy and coordinate with designers for creative assets.
• Implement A/B testing on creatives, audiences, and bidding strategies.
• Monitor campaign performance daily and adjust bids, budgets, and targeting to maximise ROI.
• Analytics, Tracking & Reporting
• Set up and manage tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform pixels.
• Generate detailed performance reports with insights, trends, and actionable recommendations.
• Track key KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and cost per lead.
• Strategy & Proposal Development
• Prepare campaign proposals and strategy decks for new clients or internal stakeholders.
• Provide data-driven recommendations on ad spend allocation, creative direction, and funnel optimisation.
• Stay up to date with platform updates, new ad formats, and best practices.
• Contribute to overall marketing strategy by sharing insights from paid media performance.
• Market Expertise
• Demonstrate a strong understanding of the Australian consumer market, industry trends, and advertising compliance.
• Optimise campaigns based on Australian time zones, holidays, and seasonal buying patterns.
• Use localised targeting strategies and messaging that resonate with Australian audiences.

Ideal Profile

• You have at least 3 years experience ideally in Digital Marketing within Media & Entertainment industry.
• You have working knowledge of Paid Ad Specialist
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are adaptable and thrive in changing environments
• You are highly goal driven and work well in fast paced environments

What’s on Offer?

• Strong opportunities to progress your career
• Opportunity within a company with a solid track record of performance
• Flexible working options