Marketing Assistant

We at Assist World are hiring a hands-on Marketing Assistant on behalf of a client, this person will own the day-to-day rhythm of our social presence, maintaining a rolling content calendar, creating on-brand social assets, publishing/scheduling posts, and actively monitoring and engaging in relevant communities (Facebook Groups, Reddit, etc.).

You’ll play a pivotal role on the team, amplifying our brand voice and strengthening connections with parents while supporting overall marketing execution.

Key Outcomes You’ll Own

• A 6–8 week rolling content calendar aligned with product launches, campaigns, and seasonality.
• Consistent delivery of on-brand social assets (static + short-form video).
• Active, authentic, and compliant community participation in parenting/babysitting groups and threads.
• Clear, weekly reporting on shipped content, performance, and recommendations.

Core Responsibilities:

Content Calendar & Publishing

• Build and maintain a 6–8 week rolling calendar in coordination with product launches, PR, and lifecycle campaigns.
• Draft channel-specific copy and schedule posts via Meta Business Suite and other schedulers (Buffer, Later, or Hootsuite).
• Maintain a shared content backlog and asset library; track approvals and versioning.

Creative Production

• Design social assets in Canva; create light short-form videos in CapCut/Premiere Rush.
• Ensure content follows brand consistency, accessibility best practices, and platform norms.

Community Management

• Monitor and engage in relevant Facebook Groups, Reddit threads, and parenting forums.
• Provide thoughtful, rules-compliant replies; escalate safety/PR/legal concerns per policy.
• Route member care issues to Operations/Support where needed.

Listening & Reporting

• Deliver weekly snapshots: engagement metrics, top posts, community trends.
• Track recurring FAQs/objections from parents; share insights with Marketing, Ops, and Product.

General Marketing Support

• Support the CMO with asset resizing, CMS updates, influencer list building, UGC permissions, and contractor coordination.

Tools You’ll Use

• Canva, Google Workspace, Meta Business Suite, Buffer/Later/Hootsuite, CapCut/Premiere Rush, Asana, and our shared brand asset library.